The Problem

Around 2.75 billion plastic bottles produced in the U.A.E annually with current recycling rates below 4%. 0
50% of camels die in the U.A.E. from ingesting plastic. 0
• UAE has one of the highest consumption rates of bottled water per person in the world, averaging 275 bottles per person per year!
• Lack of consumer awareness for the need to recycle plastic.
• Lack of recycling infrastructure due to fluctuating rates for raw material output.
• Landfill at full capacity.
• It is estimated there will be more plastic (tonnage) in the sea than fish by 2050.

The Opportunity

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