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UAE designers reveal how they are making their designs more eco-friendly
Eco-friendly fashion is the latest global trend that many in the trade are determined to turn into a sustainable norm. In the UAE, clothing retailers have designs on your old plastic bottles, writes Rebecca McLaughlin-Duane If global trends are ­anything to go by, it might not be long before rubbish is ­transformed into ready-to-wear in the UAE. The popularity of sustainable, eco-friendly fashion worldwide has been steadily on the rise and an event dedicated to the cause, Green Fashion Week, recently held its spring season in the United States.
Making clothing out of potential landfill sounds strange, but it’s possible. D-Grade clothing is a UK/UAE company that is doing just that.
When you think about recycling, what do you think it means? Where do the recyclables go? What happens to them?
D-Grade is a recycled clothing company which takes plastic bottles, breaks them down into a plastic yarn and weaves that into everyday wear. Thoughts of plastic clothing tend to conjure images of garbage bags, ’90s-style outfits and Lady Gaga-esque get-up, but D-Grade’s products are not that at all – as D-Grade founder and organiser Kris explains, ‘It came to my attention some time ago that the plastic found in ordinary drinking water bottles is the same polymer as that used in the manufacturing of polyester. I teamed up with partners in the UK and began developing clothing collections using a process of extruding plastic into fibre and spinning high quality yarns.’
We are really proud to announce we have been shortlisted for The Sustainable Brands Innovation Award, the finalists will be announced at the conference in London November (18-19th, 2013). We could really use your vote – it will take no more than 2 mins and will really help our cause!! Please click on the link below – scroll down the page and vote for us and follow the simple instructions. – thank you!
Mind Over Plastic: The Future Is Now
On June 14, 2013, the winners of the inaugural event were announced at an awards ceremony and conference hosted by Ed Begley Jr., and attended by such notables as Alice Waters and Jackson Browne. The competition drew over 100 applicants from countries around the world including Romania, Slovenia, Kenya, Malaysia, UAE and the United States. You can learn more about the 2013 entrants and their innovative ideas in this video. The Winners of the Most Innovative Business award were DGrade Clothing (UAE), a designer and producer of clothing collections from recycled post-consumer plastic bottles; and Pulp Works (USA), creating sustainable packaging alternatives made from pulp.
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