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To celebrate World Ocean Day, we speak to Kris Barber, CEO of DGrade - a Dubai-based company that’s recycling plastic water bottles – turning them INto t-shirts, and keeping them OUT of the sea. Listen here...

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A new campaign is aiming to increase the amount of plastic bottles that get recycled in the UAE. The Simply Bottles initiative has been launched by eco-friendly clothing manufacturer DGrade, which plans to build the world’s first ‘plastic to yarn’ recycling plant in Dubai. Kris Barber, CEO of DGrade, explains why they chose the Emirates:

DGrade, the manufacturer of eco-friendly clothing, has launched the Simply Bottles initiative to increase recovery and recycling rates of plastic bottles in the UAE. According to the company, as part of the initiative it plans to develop the world?s first bottle-to-yarn recycling plant, as well as to educate and equip businesses, schools and individuals with the tools and infrastructure required to reduce their plastic pollution and increase their recycling rates of plastic bottles.

Eco-friendly clothing manufacturer DGrade has launched the ‘Simply Bottles’ initiative, which aims to increase recovery rates of plastics bottles and lead to the development of the world’s first bottle-to-yarn recycling plant based in the UAE. The strategy will start this month and intends to educate and equip businesses, schools and individuals with the infrastructure and tools…

co-friendly fashion is the latest global trend that many in the trade are determined to turn into a sustainable norm. In the UAE, clothing retailers have designs on your old plastic bottles, writes Rebecca McLaughlin-Duane If global trends are ­anything to go by, it might not be long before rubbish is ­transformed into ready-to-wear in the UAE. The popularity of sustainable, eco-friendly fashion worldwide has been steadily on the rise and an event dedicated to the cause, Green Fashion Week, recently held its spring season in the United States.